Le Grand Défi Pierre Lavoie aims to create a culture of preventive health in Quebec by getting people to adopt healthy lifestyles. These capsules tell the story of a space explorer who encourages young people to move through his journey.

I was commissioned to create a set design that was bold yet minimalistic and that reflected space imagery. I decided to mix graphic codes with patterning of strangeness with space age design inspiration.

Art Direction & Set Design: Catherine White

Client: Le Grand Défi Pierre Lavoie

Thanks to Camille Barrantes, Adrien Baudet and Alix Le Clercq