Le Grand Défi Pierre Lavoie
I had a lovely time to create an imagery inspired by martial arts grades colors, and mixed some old elements like a gong with modern and simplified shapes. Here’s a playful karate court! Le Grand Défi Pierre Lavoie aims to create a culture of preventive health in Quebec by getting people to adopt healthy lifestyles. These capsules incites children to move and try some karate routine.
Art Direction & Set Design: Catherine White
Client: Le Grand Défi Pierre Lavoie