I had the chance to develop and conceptualize new imagery for Gustafson. For their new album, the guys wanted visuals that flirt with strangeness and old, classic vanities. I teamed up with photographer Kelly Jacob and we opted to shoot in a studio for total control during the creation. The aesthetics bring some 80s vibes and textures. Regarding the vanities, I wanted a touch of modernity mixed with organic that evoke narratives oddities.
Photo :Kelly Jacob
Stylisme : Patrick Vimbor
MUA: Janick Sabourin
Direction artistique et conceptualisation: Catherine White
Supervision du projet: Martin Lachapelle