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I had the chance to develop and conceptualize new imagery for Gustafson. For their new album, the guys wanted visuals that flirt with strangeness and old, classic vanities. I teamed up with photographer Kelly Jacob and we opted to shoot in a studio for total control during the creation. The aesthetics bring some 80s vibes and textures. Regarding the vanities, I wanted a touch of modernity mixed with organic that evoke narratives oddities.
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![](https://format.creatorcdn.com/abf6f080-e467-4261-90c2-12bb4b84e4bd/0/0/0/0,0,2744,1830,2744,1200/0-0-0/0ad6e376-8b65-483c-837a-6465b607bffb/1/1/Screen_Shot_2022-01-06_at_5_11_31_PM.png?fjkss=exp=2037604216~hmac=e47b8786eb8aaeceef6bdfa963a0af54385d1a5da38d7475c88e4ff614664392)
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![](https://format.creatorcdn.com/abf6f080-e467-4261-90c2-12bb4b84e4bd/0/0/0/0,0,3652,2423,3652,1200/0-0-0/28e35dea-bccf-46ca-8a75-4f20b4701812/1/1/06_16_20_KJ_GUSTAFSON0293.jpg?fjkss=exp=2037604216~hmac=bf319efe4a85d0652dc82c36efa732c488c8671133bd7f4e9dcbb8f6578cc981)
![](https://format.creatorcdn.com/abf6f080-e467-4261-90c2-12bb4b84e4bd/0/0/0/0,0,2417,3661,1600,3661/0-0-0/4d1a693e-0a32-40f7-be48-2390306ca358/1/1/06_16_20_KJ_GUSTAFSON0564.jpg?fjkss=exp=2037604216~hmac=97d9763aa11dec7712e4d2e8ba80b48274545ce12169a745bd8f2f81e24d68fe)
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![](https://format.creatorcdn.com/abf6f080-e467-4261-90c2-12bb4b84e4bd/0/0/0/0,0,1022,1536,1600,1536/0-0-0/b511b181-57f9-498e-9459-cab4d8bfca0e/1/1/Screen_Shot_2021-12-06_at_2_12_49_PM.png?fjkss=exp=2037604216~hmac=17c209cbca44ae1a8df846baf1388cbdb79c03d2262ab5ce5c4745aa1b933d88)
Photo :Kelly Jacob
Stylisme : Patrick Vimbor
MUA: Janick Sabourin
Direction artistique et conceptualisation: Catherine White
Supervision du projet: Martin Lachapelle